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ABOUT US - Team of Experts

The Illinois Small Business Development Center at
the Starved Rock Country Alliance

Amy Lambert
Executive Director

alambert (at)

A new resident to Starved Rock Country, Amy Lambert was central to the development of the entrepreneurial ecosystem in the Peoria area. She was a co-founder of Startup Peoria (now StartupGP) assisting in the development of new business startups and establishing networking, training, and funding programs for local entrepreneurs.


In 2015, Lambert was named Woman of Influence by InterBusiness Issues magazine in 2015 for her work at Startup Peoria, as well as driving regional collaborations focused on growing immersive educational opportunities for girls in STEM, introducing sixth and seventh graders to programming and coding skills, and strengthening the economic impact of the region’s creative community.


She holds a BA in Business with emphasis on Organizational Innovation from the University of Phoenix and an AAS from Illinois Central College where she focused her studies on design and communications.


Lambert brings over 20 years of experience in leadership development, marketing, training design, and business acumen to the role.

"An idea can turn to dust or magic, depending on the talent
that rubs against it."
― Matsuo Basho (1644-1694)
“All great inventions emerge from a long sequence of small sparks;
the first idea often isn’t all that good, but thanks to collaboration it later sparks another idea, or it’s reinterpreted in an unexpected way. Collaboration brings small sparks together to generate
breakthrough innovation.” 
― Scott Belsky
Making Ideas Happen
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