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GrowthWheel is a visual toolbox and online platform used by business advisors, incubators, and entrepreneurship educators to help businesses make decisions and take action.

GrowthWheel helps startup and growth companies build their businesses through a simple action-oriented process — one that stays true to the way most entrepreneurs think and work.

This workshop is for entrepreneurs and business owners seeking to make strategic, organized decisions and turn them into actions in pursuit of business growth. It is suitable training for all business life stages across all industries.

Every session offers an overview and additional one-on-one opportunities to learn, make decisions, and plan tactical strategies. 

We are excited to be able to bring this program AT NO COST TO PARTICIPANTS to the Starved Rock Country Alliance through leveraging Federal CARES ACT funding.

Topics Include:

Business Concept

Define your Business Idea

Explore your Products & Services

Create your Business Model

Identify your Customers

Establish your Market Position

Customer Relations

Establish Brand Foundation

Plan Communications and Public Relations Activities

Manage Sales and Service Potentials

Identify Marketing Opportunities

Network for a Stronger Business


Establish Ownership or Board Structure


Outline Plan for Employee or Contractor Needs

Partnership Approaches

Establish Needed Processes

Identify Legal Issues

Quantify your Facility Needs

Identify Business Technology Needs

Plan for Production and Deliveries

Understand Approaches for Funding

Strengthen Financial Processes

Upcoming Dates

​2023 Dates Coming Soon!



"I have been amazed at how much I have learned from Amy and the Growth Wheel presentation. It is a powerful tool for me to be able to help my member businesses. I am a former business owner and I wish I could have taken this presentation then. 


So many things that could have helped save us a lot of money and headaches. Thanks to the Illinois SBDC at the Starved Rock Country Alliance for putting this together.

Cat Coppinger, Executive Director, Pontiac Area Chamber of Commerce

I just went through Amy Lambert's teaching of the Powered for Growth series. It was absolutely wonderful. I have already recommended it to my local entrepreneur friends. 


Amy did a great job of explaining each business concept and giving us live examples that were applicable to each of our businesses. As I grow my business I know that I will continue to rely on the worksheets our series covered. Powered for Growth is a solid foundation to build any business on. 

Esther Hagenbuch

"The Powered for Growth cohort was a very pleasant experience. I was exposed to topics that I hadn't considered and they were presented in a worksheet format which gave me a framework to process my thoughts. 


The sessions were timely and the delivery was professional but also approachable. I did not have any anxiety coming into the session or finishing a session. 


I would recommend this seminar to others because it is a great way to start important business conversations. Thank you, Amy, for consistently presenting these sessions over the course of 5 weeks! Your dedication is commendable. 


Jessica Smith, Plates On Purpose

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