nik-macmillan-280300
pexels-photo-196031
pexels-photo-345135
pexels-photo-108148
pexels-photo-279645
pexels-photo-64609
pexels-photo-159984
pexels-photo-52608
pexels-photo-70292
startup-593341_1920
pexels-photo-429247
people-apple-iphone-writing
construction-worker-concrete-hummer-vibrator-38600
pexels-photo-172133
smartphone-505851_1920
startup-photos
pexels-photo-337142
nik-macmillan-280300
pexels-photo-196031
pexels-photo-345135
pexels-photo-108148
pexels-photo-279645
pexels-photo-64609
pexels-photo-159984
pexels-photo-52608
pexels-photo-70292
startup-593341_1920
pexels-photo-429247
people-apple-iphone-writing
construction-worker-concrete-hummer-vibrator-38600
pexels-photo-172133
smartphone-505851_1920
startup-photos
pexels-photo-337142

Alliance SBDC News

Little Sweet Cheeks

Janel Henninger and Sheena Kaszynski met while pursuing independent practices as newborn photographers. The two became best friends. They realized that working together, they could offer an even better service. However, the two didn’t know how to take the first step. A respected local photographer in Ottawa, Illinois, Lexi Poulakos, recommended a call to Amy Lambert of the Small Business Development Center. Starting in January 2020, Henninger and Kaszynski learned how to take two photography businesses and make them into one legal entity. Along with lessons on how to work effectively with lawyers and accountants, Lambert gave the new partners encouragement and confidence.


Following Lambert’s advice on budget, the pair found a studio for the right rent in Washington, Illinois. The space needed work. Newborns can't regulate body temperature until twelve weeks, so a studio must be warm, safe and cozy. Ironically, the shelter in place orders of Governor J.B. Pritzker gave the two families plenty of time to perfect the thousand square foot space. Although newborns won’t wait to be photographed, the team built a backlog of sessions to fulfill when allowed to operate again at the end of May.

The large studio gave parents, babies and photographers plenty of space for socially distancing while taking remarkably intimate newborn photographs. The team caught up with the backlog but has totally sold out of Christmas sessions and couples sessions. The schedule doesn’t have openings until the end of Spring 2021. Even so, the two have retained experts in social media marketing and SEO to increase their studio business. Dedicated to celebrating the beauty of newborns, the two work by the motto, “Capturing the little, before they are not little anymore.”

Featured Posts
Recent Posts
Archive
Search By Tags
Follow Us
  • Facebook Basic Square
  • Twitter Basic Square
  • Google+ Basic Square

Leave us a message & we'll call you back. - 844-369-8898

© 2020 by ALLIANCE SBDC

The Small Business Development Center at the Starved Rock Country Alliance

  • Facebook Basic Black
  • Twitter Basic Black
  • Black LinkedIn Icon
  • Black Pinterest Icon